Plan and promote your Event

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Plan your Event

HDC have developed a comprehensive Event Took kit to assist you with your Event Management Planning. Download it here:

Horowhenua District Council Event Tool Kit(PDF, 2MB)

Promote your Event

There are a number of different ways to get your event message across to your target audience. These include the use of media releases, interviews, media advertising, social media and other promotional materials such as posters and flyers. Which methods you use will depend largely on the size and nature of your event and your target audience. It is one thing to organise an event but you also need to put the time and effort into promotion as well.

Use of Media Releases

The targeted and careful use of media releases provides a free alternative to paying for media advertising, but only as long as the media are made sufficiently interested in your event. To work effectively with the media, you need to be able to write and/or speak clearly about the purpose and importance of your event and why it is of interest to their audiences. It is important to consider listing your event on the local and national event calendars  as well as engage in the various forms of social media.

Listing your event

We strongly recommend you take the time to list your event on Eventfinda.