Larry has a wealth of experience having created, lead, invested in and governed a number of companies and organisations. Larry is the Managing Director of Ellison Group, a family run investment group that helps build New Zealand-based agritech, internet, and design led companies. Larry has a wide range of business interests but is most well know regionally and nationally for the award-winning business Rural Fuel, which he founded with his wife, Jane in 1998 and later sold to BP New Zealand. Larry is passionate about helping companies with high growth potential to realise their ambitions and commercial results. He is also dedicated to his local community, being a major backer of Te Waiora Community Health Service in Foxton, and also serves on the Board of the Te Hinaki Trust, a not-for-profit trust charged with supporting Horowhenua’s disadvantaged children to gain access to digital learning at school and home.