Alcohol Health Promotion & Communication

The District Licensing Agency recognises that alcohol is part of the New Zealand social fabric and that the liquor trade, the general public and private individuals have a responsibility in respect of maintaining a health attitude to alcohol consumption.  The Sale of Liquor Act 1989 provides a legislative basis.  Initiatives from statutory agencies, stakeholder groups, such as the Alcohol Liquor Advisory Council (ALAC) and the industry groups, such as Hospitality Association of New Zealand (HANZ) also encourage a healthy public and industry attitude to alcohol and the reduction of liquor abuse.

The District Licensing Agency, in collaboration with its regulatory partners (the Police and the Public Health Service), will continue to carry out strategies promoting a responsible attitude towards the use of alcohol with the public and liquor industry.