Piri-Hira is the Managing Director of Taitoko Design and Print, and also serves as a Councillor for the Horowhenua District Council. Piri-Hira established her company in 2006, utilising her strong design industry knowledge and creative talent. Her extensive experience in graphic design and brand management has landed Taitoko Design and Print with major local and national projects. Piri-Hira has undertaken significant design work for the likes of Te Papa, government agencies and leading New Zealand sporting organisations. Piri-Hira is also a director of Raukawa Whānau Ora Limited, who employ 80 staff, providing health and social services across the Horowhenua-Manawatu districts. Passionate about small business and local employment, she believes Horowhenua is in a unique position to play an important role in the lower North Island’s future.